Home Custom Media What Is Custom Media

What's in a Name?

Sometimes custom media is referred to as custom magazines, custom publishing, custom marketing, content marketing, custom content or other terms. But despite this bewildering array of terms, it’s actually pretty simple: It’s all about creating and delivering content specifically for and to your audience.

It could be a modest 16-page print piece that goes to a limited audience, such as walk-in customers. It might be a splashy 136-page magazine mailed to prospects across the country. Or it might be a customized enGauge Edition e-mailed monthly to a niche audience segment. But whatever the platform, the name of the game is building relationships — and building your profits.

 

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What is Custom Media?

Sure, you could continue to place banner ads on someone else’s Web site or ad pages in someone else’s magazine, hoping that you interrupt the audience’s experience long enough for them to notice your message — and then hoping that they bother to act on that message.

But imagine delivering custom media that conveys only your message, your way. In other words, your company’s content isn’t buried deep inside of the media experience. Your content is the experience.

That’s what custom media is all about: letting you decide who receives your company’s message, and creating the most effective platforms and content to convey that message. It’s about building relationships with prospects and customers. It’s about providing information that help them do business better while encouraging them to use your products and services — and thereby increasing your sales.

In fact, two-thirds of consumers say they’re more likely to buy from a company that provides them custom content, according to Roper Public Affairs & Media. Contact us today to find out how custom content can help your company.